Chasseurs de saveurs a lasting partnership…

In a world where traceability and sustainability have become essential, taste artisans are looking for exceptional ingredients. But they also want to ensure that their impact on the planet and its communities is positive. It’s with this in mind that NOROHY, a bold and committed brand, has entered into a partnership with Chasseurs de Saveurs to perpetuate the vanilla industry in Mexico.

Chasseurs de Saveurs: deep roots in Mexico

Chasseurs de Saveurs is above all a story of passion and terroir. Since 2016, two agricultural engineers Romain Javaux and Nicolas Terrien, have been sharing their experience to develop the edible forest project in Mexico. For several years, this structure has been working hand-in-hand with over 500 producer families in the Veracruz region.

This region is close to the birthplace of Planifolia vanilla, the original variety of vanilla. It is distinguished by its subtle notes of prune and cocoa.

They promote environmentally-friendly farming practices.

chasseurs de saveurs

NOROHY: shared values and a common vision

Since its creation, NOROHY has been committed to sourcing quality ingredients, while respecting people and nature. For NOROHY, each vanilla pod tells a story. That of a terroir, a producer, a commitment. That’s why the brand has chosen to collaborate with Chasseurs de Saveurs. Together, they share strong values: respect for biodiversity, support for local communities and a constant quest for quality. NOROHY wants to go even further, by becoming a true “guardian of vanilla”.

A sustainable and innovative partnership: scientific and social objectives

Creation of a 1,600 m2 shaded area
In 2025, NOROHY has reached a new milestone. The brand has decided to co-finance with CDS a project to create a 1,600 m² test shade, reserved for NOROHY, with 1,600 vanilla trees. This unique facility will enable us to meet several major scientific objectives. This strong gesture has enabled Chasseurs de Saveurs to launch an unprecedented project: the creation of a 1,600 m² test shadehouse, reserved for NOROHY, with 1,600 vanilla plants. This unique site will enable us to meet several major scientific objectives.

Firstly, the shadehouse will serve as an open-air laboratory. Studies on technical itineraries will be carried out to better understand plant growth and cross-pollination. Different vanilla varieties will be grown here, each benefiting from specific treatments (substrates, biofertilizers, etc.). The aim is to identify the best practices to encourage the development of vanilla growing in this vanilla-protection region, which is less exposed to bad weather. Eventually, a production manual will be drawn up to support other local producers. This scientific project is being carried out in partnership with the Tuxtepecet Research University and the University of Veracruz, guaranteeing a rigorous and innovative approach.

This will be followed by an organoleptic and chromatographic evaluation (HPLC scan). This analysis will enable us to study the sensory qualities of the different vanilla species. In Mexico, natural pollination generates numerous aromatic sub-varieties, often unrecognized. Thanks to this study, it will be possible to better select the most promising varieties. NOROHY’s aim is to maximize the quality of the pods and enhance the aromatic richness of the Mexican terroir.

chasseurs de saveurs partenariat norohy
chasseurs de saveurs vanille du mexique

An edible forest with social impact

Our partnership is not limited to this already ambitious shadehouse project… It extends to the development of 25 hectares of edible forest. The aim is to plant 7,500 vanilla trees in Jalcomulco, with cuttings supplied by the shadehouse. These plants are distributed to local growers to enrich their forests. They are also accompanied by fruit trees, shade trees and cash crops to diversify species and production. In this way, cinnamon, pepper, ceiba, cedar, achiote/roucou, mango and guanabana will coexist in the same areas. This project will diversify sources of income, while preserving the local ecosystem.

For NOROHY, supporting Chasseurs de Saveurs also means :

  • Help safeguard endemic Mexican vanilla varieties.
  • Get involved in the AMEBOSCO network, which brings together 500 producer families and promotes edible forests.
  • Supporting and sustaining the organic vanilla industry in Mexico.

An inspiring model for the entire industry

The partnership between NOROHY and Chasseurs de Saveurs shows that it is possible to combine excellence, innovation and responsibility. Through concrete actions, they are preserving a local heritage, while supporting local communities. NOROHY and Chasseurs de Saveurs prove that together, we can become the guardians of vanilla… and of taste.

Norohy Mexican vanilla

Article rédigé par Nadège B