Discover NOROHY values, a committed company

NOROHY is a committed brand, which means it is built on strong values. Let’s discover NOROHY’s values together… Our brand’s mission is to shine a spotlight on the men and women
who work to make great vanilla through every step of the value chain. NOROHY is a committed sourcer, an intermediary of talent and a creator of inspired creations, valuing exceptional raw materials. From the world’s most beautiful terroirs to the finest tastings, we defend the fairest and most enlightened use of vanilla for a more transparent industry.

Our approach is based on the 3 NOROHY values, which guide the development of our range and our actions. They perfectly reflect our values:

  • Inform others
  • Create
  • Bring together

 

Inform others… and share vanilla cultures and expertise, as well as for other natural aromas.

Our aim is to promote the diversity of terroirs and aromatic profiles, by offering a range of vanilla beans from multiple origins. Because there isn’t just one vanilla, but many! We are also committed to highlighting original terroirs. Indeed, their ancestral know-how is what makes our products so rich. Our commitment to transparency and traceability encourages us to be more educational, to know the terrain and to respect certifications. Whenever possible, we act to have a positive impact on the environment. We also support the development of local communities and their unique know-how. Finally, we are driven by the desire to bring you ever-greater expertise. This knowledge extends to exceptional raw materials: vanilla, coffee and floral water. We do our utmost to convey this knowledge to you. Finally, we pass on this knowledge in our Fundamentals guide and on our blog.

Create… new standards, involve you in our approach to product development and continue to inspire you.

Our approach to product creation is based on several strong principles:

  • free from superfluous ingredients,
  • aromatic intensity,
  • ensure an adequate cost price and remain as faithful as possible to the organoleptic signature of the original product.

We also work on the creation of products derived from vanilla. To do this, we co-develop our recipes with enthusiastic customers, for real benefit in terms of product use. The organoleptic qualities of our products are their raison d’être. And above all, be inspired by our original creations! We share with you recipes created in collaboration with the pastry chefs of the Ecole Valrhona.

Bring together… all the players, from producers to end consumers, so that each can contribute at his or her own level to the development of the industry.

On a daily basis, we multiply the opportunities to create links between the different players in the chain. This ranges from highlighting the commitments and work of our partner producers, to plantation trips with our customers to Madagascar. Finally, to promote the use of our vanillas to your customers, we have developed the boutique kit. This tool also invites you to share with your customers the commitments and quality of NOROHY products, for responsible vanilla.